Make your list easier to track, assign, and automate outreach based on specific influencer batches. This guide walks you through how to create, manage, and use segments across your workflow.
Where to Find Segments
Segments are located under the My Influencers section.
To access them:
Go to My Influencers Dashboard
Click the Segments tab
Here, you’ll see all segments you’ve created.
Segments work like folders that separate influencers based on your chosen categories (e.g. niche, campaign status, priority, or engagement level).
Creating a New Segment
You can create a segment directly from the Segments page.
Steps:
Click the "New Segment +" button
Enter a segment name
Click "Add Segment"
Your new segment will appear immediately in the Segments list.
Tip: Use clear and consistent naming (e.g. High Priority Influencers, UGC Creators, Campaign Replies) to stay organized.
Creating Segments During Campaign Automation
You can also create a segment while launching a campaign using Automations.
How it works:
In the Automate & Schedule step, add an automation
Select Assign to Segment as the action
Click Add Segment
Enter a name and create the segment
This works the same way as creating a segment from the Segments tab.
Pro Tip: This is perfect for automatically grouping influencers based on actions like replies, opens, or link clicks.
Default “Unassigned” Segment
All influencers are automatically placed under Unassigned by default.
Unassigned acts as a holding folder for influencers not yet categorized
Once an influencer is moved to a created segment, they will no longer appear under Unassigned
Assigning Influencers to Segments
You can move influencers into:
Newly created segments
Existing segments
Influencers can belong to multiple segments, but:
They cannot remain under Unassigned once assigned elsewhere
There will be no duplicate under Unassigned after assignment
Why Use Segments?
Segments help you:
Keep influencer lists clean and organized
Track batches of influencers more easily
Automate workflows based on influencer behavior
Improve targeting and campaign efficiency
Need Help?
If you have questions about segments or run into any issues managing your influencers, our support team is here to help.